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Introduction to Marketing

MGMT 105 (4.0 units)Session I

Basic marketing concepts; discussion of the role marketing plays in modern society. Topics include industrial and consumer marketing, promotion, distribution, and pricing theory.

Instructor(s) Park, H.
Zavala Trevino, M.
Schedule MW 1:00 - 3:50pm, School of Business 1 2200
Units 4.0
Course Code 38090
Fees
UC Undergraduate (per unit) $ 279.00
UC Graduate (per unit) $ 349.00
Visitor (per unit) $ 349.00
Note(s) None